Pudsey Bear
 
Pudsey Bear
made
 
his
first
appearance
 
on
 
BBC
Children
in
Need
 
in
1985
 
as
 
a
brown,
 
cuddly
mascot.
He
was
created
 
and
named
 
 
by
BBC
graphic
 
designer
Joanna Lane.
She
saw
 
a
huge
potential
 
for
 
a
mascot
instead
 
of
just
 
a
logo.